Amanda Curreri and Jeronimo Roldan’s installation, ROYGBIV Me, at Mission district bakery Tartine, subtly transforms the entire space. Initially, it appears that the bright yet minimal encaustic panels, digital prints, and mirrors work as design elements on the walls and pillars, creating a lively atmosphere through intense hue and contrast, but fully appreciating the implications of the work requires that one be in the space both optically and socially. Each component of the total work contributes to an understanding of the specific installation space.
The panels, thick with bright, glaze-like encaustic, are arranged so that various physical viewpoints in the bakery render surprising constellations and alignments of color fields visible, disrupting ordinary spatial relationships between walls and interior. At the opening, I saw many people pointing out different viewing angles to each other, and the crowd moved playfully in the eating area as it engaged with the work. This playful movement stopped at the pastry counter, calling attention to the fact that even after hours, a social-spatial distinction exists between bakery workers and patrons. The area behind the counter is made visible from the middle of the room by a series of mirrors, reinforcing this separation and contributing to the theme of visual fragmentation. The digital prints, laminated like menus create a continuous line encircling the space. These small rectangles echo the minimal reference of the encaustics with their flat rainbow of color, and mimicking an American Apparel color catalogue, characterize the crowd within it.
Mary Anne Kluth