...because they have the illusion of invulnerability to its effects,” says The Economist in this report on the psychology of persuasion. Recent research is intended to help advertisers and politicians send more “effective” messages. But those of us opposed to facilitating effective lies might want to look into this research for help causing a “powerful increase in resistance.”

- Meredith Tromble [Friday, May 10th, 2002]


From the editors