Visitors to the Alameda Towne Centre Mall are in for a treat this early holiday season. For a limited time, Super Pop-Up Shop brings art to mart with an array of smart, fun projects to delight and engage young and old. Curated by CCA faculty members Rebeca Bollinger and Glen Helfand, Super Pop-Up Shop features new work in a variety of media by CCA MFA students who have transformed a vacant storefront into a bustling outlet of hands-on activity and given the “Pop-Up Retail” trend a new creative spin. The grand opening last Sunday afternoon was big fun. Some highlights—a canned food for art exchange (be sure to bring a can for the Alameda Food Bank to participate), a mall-wide scavenger hunt that focuses on personal interaction rather than collecting stuff, a dance move exchange, and lots more. The store is located in a prime spot directly across from the mall Santa house. They’ll be open two more weekends including Black Friday this week which should make for some interesting crowds. Get some art and ideas in with your holiday shopping and check it out!

Super Pop-Up Shop
Open: November 27-29, and December 5-6, noon to 5pm
Alameda Towne Centre: 523 South Shore Center West, Alameda, CA 94501
(Near Trader Joe’s and Applebee’s)

- David Lawrence [Tuesday, November 24th, 2009]


From the editors